Since B Page & Son Cycles and Accessories was first established in 1931, the business has survived a world war, rationing, decimalisation, the introduction of VAT, the birth of the internet and COVID-19. With 90 years’ worth of experience, our shop thrives on traditional values, local convenience and the personal touch. Now ran by the third generation of the Page family with ongoing guidance from the second generation and help from the fourth generation, we have loved serving the cyclists of Hinckley and the surrounding area for the past 90 years and look forward to continuing our service for many more years to come.